architecture’s photogenicity at the instagran era

Attempt on Dissecting Mechanisms of Production, Prediction and Consumption of Digital Aesthetics



For over a decade, the rise of social media and the advancement of digital tools have disrupted our individual and collective practices in architecture, both in terms of appropriation and programming, as well as in their conceptual thinking.

This second master's thesis aims to precisely identify the consequences of such a social, cultural, and technical shifting in order to understand how it manifests and takes shape in our practices.

Let’s examine the relationship between architecture and its image on the Instagram platform, by dissociating and intersecting image production and space production practices.

Let’s understand the mutual influences they exert on each other through photographic capture tools, digital dissemination, algorithmic prediction, and virtual consumption.

Using a precise analytical protocol, let’s establish a list of parameters and analyze it through a large corpus of images collected from Instagram, in order to determine the aesthetic and technical codes that make architecture photogenic and create a new definition of beauty.

Let’s decode – or uncode – the implementation of current aesthetics that sometimes tend to deteriorate and sometimes to sublime architecture and our inherent ways of living it.


projectmaster thesis
schoolécole nationale supérieure d’architecture de bretagne, rennes FRsupervisercan onanerjurycarmen popescuyear2022statusfinished

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